Marni asked us to translate their concept "Flower Market" pop-up stores into a digital version. Working closely with the team at Marni, we designed cgi scenes where their limited edition products came to life. We oversaw the photo-shooting of the products in Milan and produced the animated content in Berlin. The animations were shown on the www.marni.com website and advertised on social media platforms over the course of a month.
Art Direction & Creative Production: Jamie Raap Design: Marie Dommenget & Chris Hanson Animation: Matt Frodsham & Dominik Grejc Composition: Ian Hutchinson Product Photography: Curti Parini